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fourth television network : ウィキペディア英語版
fourth television network

In American television terminology, a fourth network is a reference to a fourth broadcast (over-the-air) television network, as opposed to the Big Three television networks that dominated U.S. television from the 1950s to the 1990s: ABC, CBS and NBC.
When the U.S. television industry was in its infancy in the 1940s, there were four major full-time television networks that operated across the country: ABC, CBS, NBC and the DuMont Television Network. Never able to find solid financial ground, DuMont ceased broadcasting in August 1956. Many companies later began to operate television networks which aspired to compete against the Big Three. However, between the 1950s and the 1980s, none of these start-ups endured and some never even launched. After decades of these failed "fourth networks", many television industry insiders believed that creating a viable fourth network was impossible. Television critics also grew jaded, with one critic placing this comparison in the struggles of creating a sustaining competitor to the Big Three, "Industry talk about a possible full-time, full-service, commercial network structured like the existing big three, ABC, CBS and NBC, pops up much more often than the fictitious town of Brigadoon".
The October 1986 launch of the Fox Broadcasting Company was met with ridicule. Despite the industry skepticism and initial network instability (due to its early struggles in launching hit programs), the Fox network eventually proved profitable by the early 1990s, becoming the first successful fourth network and eventually surpassing the Big Three networks in the demographics and overall viewership ratings by the early 2000s.
==Background==

In the 1940s, four television networks began operations by linking local television stations together via AT&T's coaxial cable telephone network. These links allowed stations to share television programs across great distances, and allowed advertisers to air commercial advertisements nationally. Local stations became affiliates of one or more of the four networks, depending on the number of licensed stations within a given media market in this early era of television broadcasting. These four networks – the Columbia Broadcasting System (CBS), the National Broadcasting Company (NBC), the American Broadcasting Company (ABC), and the DuMont Television Network – would be the only full-time television networks during the 1940s and 1950s, as in 1948, the Federal Communications Commission (FCC) suspended approvals for new station construction permits. Although other companies – including Paramount Pictures and the Mutual Broadcasting System – announced network plans or began limited network operations, these companies withdrew from television after the first few years.
The FCC's "freeze", as it was called, was supposed to last for six months. When it was lifted after four years in 1952, there were only four full-time television networks. The FCC would only license three local VHF stations in each U.S. television market. A fourth station, the FCC ruled, would have to broadcast on the UHF band. Hundreds of new UHF stations began operations, but many of these stations quickly folded because television set manufacturers were not required to include a UHF tuner until 1964 as part of the All-Channel Act. Most viewers could not receive UHF stations, and most advertisers would not advertise on stations which few could view. Without the advertising revenue enjoyed by the VHF stations, many UHF station owners either returned their station licenses to the FCC, attempted to trade licenses with educational stations on VHF or attempt to move a purchase a VHF station in another nearby market to move into theirs, or cut operating costs in attempts to stay in business.
Since there were four networks but only three VHF stations in most major U.S. cities, one network would be forced to broadcast on a UHF outlet with a limited audience. NBC and CBS had been the larger networks, and the most successful broadcasters in radio. As they began bringing their popular radio programs and stars into the television medium, they sought – and attracted – the most profitable VHF television stations. In many areas, ABC and DuMont were left with undesirable UHF stations, or were forced to affiliate with NBC or CBS stations on a part-time basis. ABC was near bankruptcy in 1952; DuMont's network was unprofitable after 1953.
On August 6, 1956, DuMont ceased regular network operations; the end of DuMont allowed ABC to experience a profit increase of 40% that year, although ABC would not reach parity with NBC and CBS until the 1970s. The end of the DuMont Network left many UHF stations without a reliable source of programming, and many were left to become independent stations. Several new television companies were formed through the years in failed attempts to band these stations together in a new fourth network.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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